Initiatives — Planet Media

We will focus on empowering media to integrate climate solutions into children’s content.

Planet Ed Media

Planet Media seeks to harness the reach and influence of media to support children and their families in building scientifically-grounded awareness and understanding of climate change, focused on solutions.

The over 48 million children under the age of 12 in the United States are increasingly experiencing extreme weather from heat waves to flooding, yet receive little guidance in understanding climate change or climate solutions. Teens are worried, and recent surveys highlight misconceptions about climate change–its causes, consequences, and solutions. Too often, what kids hear is doom and gloom.

With Planet Media, we focus on hope and solutions.

Media campaigns, many of which have been successful in the past, have the ability to reach children no matter where they live and positively empower children in understanding climate change and how to advance solutions.

We’ve teamed up with The Nature Conservancy to empower young people in understanding: Our world is changing, but together, we can make the changes we need for a brighter future.

And we need your help to do it!

The goal of the Planet Media Call for Pitches is to generate creative ideas for short-form content to support children ages 8-12 in understanding 4 essential climate principles focused on hope, humor, and solutions. Ideas will incorporate key climate messages through a variety of creative approaches, including animation, live action, music and more. Selected finalists will pitch before a panel of reviewers in March at the annual Aspen Ideas: Climate Miami Beach. There, a final round of pitches will be identified to work with a production team to make the content.

Let’s inspire the next generation of empowered climate leaders one story, one song, one game, or one podcast at a time!

The deadline has passed for this opportunity but please sign up for our newsletter if you're interested in future opportunities!

For more additional information on the Planet Media Call For Pitches:

Click Here

For more guidance, see below:

Submission Guidelines, Eligibility, Rules, FAQs

Essential Climate Principles

Educational Guide

Planet Media has been inspired by a series of conversations hosted by the National Science Foundation (NSF), starting with the Design & Discover Forum on Climate Science, Children, & the Media and followed by two research roundtables where children's media leaders, researchers, scientists, content creators, and more gathered to discuss opportunities for the field to take action.

Read the Full Press Release Here

Planet Media Task Force

Katharine Hayhoe

Katharine Hayhoe (Co-Chair)

Chief Scientist - The Nature Conservancy

Gary Knell

Gary Knell (Co-Chair)

Senior Advisor for Media and Social Impact at the Boston Consulting Group (BCG) and Executive Chairman of Common Sense Networks

Vic Barrett

Vic Barrett

Climate Activist

Alberto Cavalho

Alberto M. Carvalho

Superintendent of Los Angeles Unified School District

Mark Chambers

Mark Chambers

Licensed Architect and Climate Policy Leader

Amy Friedman

Amy Friedman

Founder and President of Redhead Consulting

Amara Ifeji

Amara Ifeji

Director of Policy, Maine Environmental Education Association

Susie Jaramillo

Susie Jaramillo

CEO of Encantos

Michael H. Levine

Michael H. Levine

Senior Vice President at Paramount

Anna Robertson

Anna Robertson

Co-Founder, Head of Content & Partnerships for The Cool Down

Brad Roth

Brad Roth

Co-founder of Known and President of Known Originals